Privacy Policy

1. Introduction

Bright Health Platform LLC ("we," "us," or "our") operates the Bright Health Platform website (brighthealthplatform.com) and the Bright Health Platform application (the "Service"). This Privacy Policy describes how we collect, use, and share information when you visit our marketing website or use our Service.

2. Information We Collect

Information You Provide

• Account information (name, email address, professional credentials) when you sign up for the Service
• Billing information (credit card details, billing address) processed through our third-party payment processor
• Communications you send to us (emails, contact form submissions, support requests)

Information Collected Automatically

• Usage data (pages visited, features used, time spent on pages)
• Device information (browser type, operating system, screen resolution)
• IP address and approximate geographic location
• Cookies and similar tracking technologies for website functionality and analytics

3. How We Use Your Information

• To provide, maintain, and improve the Service
• To process transactions and send billing-related communications
• To respond to your inquiries and provide customer support
• To send you updates about the Service, including new features and security notices
• To analyze usage patterns and improve our website and marketing
• To comply with legal obligations

4. Health-Related Information

This Privacy Policy governs information collected through our marketing website and account management. The handling of health-related information entered into the Bright Health Platform application by subscribers is governed by our data processing terms and our privacy-first security practices, which are designed to align with HIPAA safeguard standards (45 CFR Parts 160 and 164). Health-related data is never used for marketing purposes and is not shared with third parties and is not shared with third parties.

5. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers who assist us in operating the Service (hosting, payment processing, analytics), under contractual obligations to protect your information
• Legal authorities when required by law, legal process, or to protect our rights and safety
• Business transfers in connection with a merger, acquisition, or sale of assets, with notice to affected users

6. Cookies and Tracking

Our marketing website uses cookies and similar technologies to improve your experience and analyze traffic. You can control cookie preferences through your browser settings. Essential cookies required for website functionality cannot be disabled.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. Our security practices are designed to align with HIPAA standards. For details on our security measures, please see our Privacy & Security documentation.

8. Data Retention

We retain your account information for as long as your account is active or as needed to provide the Service. Marketing website data (analytics, cookies) is retained for up to 26 months. Upon account cancellation, your data is retained for 30 days and then permanently deleted, unless otherwise required by law.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your personal information
• Object to or restrict certain processing
• Data portability

To exercise any of these rights, please contact us at hello @ brighthealthplatform.com.

10. Children's Privacy

Our Service is not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Bright Health Platform LLC
Email: hello @ brighthealthplatform.com